"Because we are a content business, we have to start with content as our offering," said Sutanto at the Streaming Prediction 2024 event in Jakarta, Tuesday, March 5, 2024. Local content, acknowledged Sutanto, is one of the strengths offered by the Vidio streaming application. Amid the onslaught of foreign shows, local content is still highly demanded by consumers in Indonesia."

The second strategy implemented by Vidio is to establish partnerships with various parties. "This partnership allows us to be more agile than global companies," he said. Establishing partnerships itself becomes Vidio's strategy considering the complexity of the digital platform business. Partnerships are also conducted with various parties, ranging from telecommunications companies, OEMs, to distribution partners.

The third strategy implemented by Vidio is to recruit the best local engineers to develop various features tailored to the needs of Indonesian consumers. This is important because Vidio, as a digital platform, requires the implementation of the best products and technologies to ensure satisfactory services to its customers.

The last strategy is opportunity, Vidio also receives support from Emtek which makes it unique from other video platform providers. With the support provided, Vidio can synergize with other Emtek ecosystems, while also competing with other platforms.