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Dream - A total of 50 participants of Dream Inspiring Women (DIW) 2024 had the opportunity to showcase fashion from three local brands at the Dream Day Ramadan Fest (DDRF) 2024 event. The fashion brands that participated in this event were Sejauh Mata Memandang, Ohmmbybai, and Batik Marunda. The event, which took place on Sunday, March 24, 2024 at Mall Kota Kasablanka, Jakarta, was a lively affair. Adorned with exquisite and elegant outfits, each fashion brand presented their own uniqueness.
The displayed fashion models vary, ranging from outwear to dresses. The beauty of each brand's clothing is represented by diverse concepts and motifs. Sejauh Mata Memandang, a fashion brand, presents a concept of slow fashion that prioritizes environmental care. This brand produces clothing by utilizing recycled materials and waste to create new, high-quality materials.
As Far as the Eye Can See prioritizes scarf fashion as an outerwear that can be combined with other clothing models. Dominated by floral motifs, As Far as the Eye Can See offers a simple yet elegant fashion.
Still with an environmentally friendly concept, Ohmmbybai, founded by Ba'i Populo and Joseph Lim, produces clothing with a single item model. This brand prioritizes timeless design and high-quality materials for durability. The design of this brand combines traditional Indonesian fabric with contemporary style. Relying on simple floral motifs, Ohmmbybai also highlights striped motifs in its clothing models.
Not only concern for the environment, one of the brands present at this event was born out of social concern. Empowering women from low-cost apartments, Batik Marunda was initiated by the First Lady Iriana Joko Widodo. Born from the hands of women in Marunda low-cost apartments, Batik Marunda collaborated with Jakarta artist, Wendy Sibarani, to design the typical batik motifs of Marunda.
This fashion brand presents the face of Jakarta, which is expressed in captivating batik motifs. The clothes are dominated by dark colors, such as black, dark red, and dark blue. The distinctive motif that is synonymous with the environment and culture of Jakarta makes Batik Marunda have its own appeal.
Batik Marunda showcases many fashion item models that are suitable to be combined with other clothing styles. Report: Ade Feri Priyatin.
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