The current transformation is becoming very important, especially in the midst of the rapid development of the digital era. This can support to explore potential and realize dreams that are held. In addition, synergizing diligence, hard work, and patience is also important to knit each process that drives progress. Whether it's for oneself or achievements in career and business pursued. Along with the current online business transformation that is widely done, Shopee as an e-commerce platform is expected to become a place as well as a friend that helps all its users achieve their dreams.

Nah, approaching the end of the year, which is only a matter of counting days, Shopee is once again holding the excitement of Shopee 11.11 Big Sale! This shopping festival comes with the biggest promos and is initiated to highlight and support the development of local businesses that have been ongoing since October 15 to November 11, 2023. This campaign has encouraged more consumers, businesses, and the community to access and utilize e-commerce.

Shopee believes that in helping and providing guidance to MSMEs (Micro, Small, and Medium Enterprises) is a collective task of various parties. Throughout this year, Shopee has implemented various programs and initiatives aimed at supporting the business development of local entrepreneurs, both those who are officially registered as sellers on Shopee and those who are new to registering their businesses online on Shopee. Through the commitment of #ShopeeAdaUntukUMKM (#ShopeeIsThereForMSMEs), we present a series of programs, one of which is Shopee MSME Campus & Shopee MSME Export Campus, which serves as a one-stop solution for MSMEs to improve quality and expand into the global market.

During this program, the number of trained SMEs in the past year has doubled. During the peak of the 10.10 campaign yesterday, the Shopee Export Program also provided an opportunity for local brands and SMEs to expand their product reach to foreign markets and increase export transactions up to 3 times compared to regular days. The presented programs and features are expected to become opportunities for the entire Shopee ecosystem to become more empowered. Of course, this 11.11 campaign can be implemented with the support of trusted brand partners and local business actors who present a variety of complete and quality products.

In the excitement of this event, Lira Krisnalisa, Founder & Chief Creative Officer of Jenna&Kaia, was also present, who also shared her journey with Shopee. "As a modest brand that supports freedom of expression to complement the personality and uniqueness of each individual, Jenna&Kaia has presented various collections to support Indonesian women in exploring their fashion styles to feel more confident," she said.

He continued, "The products we produce are certainly different, which is definitely comfortable to use in various activities. Of course, Shopee also has a significant role in helping us reach a wider market share so that we can fulfill our commitment to provide quality fashion product choices throughout Indonesia. Therefore, to enliven the 11.11 Big Sale campaign, we have prepared a number of exciting surprises through special offers and promotions, Magic Payday Up to 65% specifically from October 25th to 31st, and Magic Price Up to 50% specifically from November 8th to 13th for Shopee users."

As a young Indonesian figure full of talent and a string of achievements, JKT48 is the right figure for Shopee to embrace in order to become an inspiration for the community, especially the younger generation, to continue to create and reach their dreams. In today's event, JKT48 is present as an inspirational speaker who shares their exciting transformation stories together with Shopee 11.11 Big Sale.

He continued, "Through programs and interactive features, this enjoyable and beneficial online shopping experience is highly anticipated, especially by us, JKT48 members. The extensive selection of products in fashion, beauty, and the best promotions offered is the main reason for choosing Shopee as the right shopping platform. Not only that, we can also support local brands and SMEs that have joined Shopee to further advance and empower," JKT48 member."

"We are very excited to collaborate with the idol group consisting of young people who have many achievements, namely JKT48, in the special 11.11 Big Sale campaign. We believe that through their support, they will inspire and bring joy to Shopee users throughout Indonesia to dare to dream and make it come true," Monica concluded. Check out more surprises that will be available, find information about Shopee 11.11 Big Sale by clicking here. Don't forget to download the Shopee application for free through the App Store or Google Play and activate your ShopeePay!"