Mitsubishi Hadirkan Mobil Triton Educar untuk Tingkatkan Literasi Digital Anak Kurang Mampu

Mitsubishi Presents Triton Educar Car to Improve Digital Literacy for Underprivileged Children

Dream - PT. Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) is committed to improving the quality of digital literacy for underprivileged children. Through the fun edutainment program, Mitsubishi introduces a modified car titled Mitsubishi Triton Educar. This event takes place at the DIPO Golf Island Pantai Indah Kapuk (PIK) dealer area on Saturday, October 14, 2023. The Japanese company invites dozens of children from orphanages to enjoy activities over the weekend.

Mitsubishi Hadirkan Mobil Triton Educar untuk Tingkatkan Literasi Digital Anak Kurang Mampu

Mitsubishi presents the Mitsubishi Triton Educar vehicle that has book and digital literacy facilities. Previously, this car was introduced at GIIAS in August 2023.

"We also have to understand that digital literacy is not only targeting children in urban areas,"

The text translation from Bahasa to English while preserving any HTML tags is: "word General Manager of Marketing Communication & Public Relations Division PT MMKSI, Intan Vidiasari."

In the digital introduction session through fun-edutainment, there are several interesting entertainments for children such as exciting games, story telling, and clowns. There are also facilities for books and computers.

This event is the first activity in the framework of introducing TRITON EDUCAR. Furthermore, Mitsubishi Motors will conduct a roadshow to three cities in Indonesia, namely Surabaya, Semarang, and Bandung. To socialize and organize exciting activities with orphanages in the surrounding area.

Triton Educar is part of Cause Marketing CSRMMSKI titled "Kids Life's Adventure Park" and is a model of a Mitsubishi TRITON VARIAN hdx single cabin 4X4-based vehicle. This car is modified in such a way that it can provide fun-edutainment facilities for children.

This event is also held in conjunction with the Showroom agenda, namely XFORCE Test Drive. Consumers can take advantage of the opportunity to directly test drive and satisfy their curiosity with the sensation provided by XFORCE.

PT. Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has three pillars of Corporate Social Responsibility (CSR) that can support other programs, namely: 1. Mitsubishi Motors Children Program (MCP). This program has been running since 2010 and focuses on the welfare of children, especially those in orphanages.

2. Mitsubishi Motors Education Program (MEP) Through this program, MMKSI contributes to supporting education in Indonesia, especially for Vocational High Schools (SMK) in the Automotive Department. 3. Mitsubishi Motors Humanity Program (MHP) In this pillar, there is the TRITON Rescue Car to contribute to humanity in the form of emergency response to national disasters.

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