The Shopee 10.10 Brands Festival campaign on October 10th turned out to be an opportunity for local brands and MSMEs to strengthen the growth potential of their products. With the high enthusiasm of users to shop during the peak of the campaign, the number of products sold massively increased more than 9 times compared to usual. This shows that the campaign is not only a shopping destination that can be utilized by buyers, but also a momentum for local brands & MSMEs to take advantage of the collaboration that has been presented in order to expand their reach.

Daniel Minardi, Head of Brands Management & Digital Product Shopee Indonesia said, "All campaigns that we have in Shopee are always based on a commitment to consistently respond to the demands and needs of the entire Shopee ecosystem. In line with the mission #ShopeeAdaUntukUMKM, we are very happy to see how local brands and UMKM can grow and be helped by the presence of the 10.10 Brands Festival campaign this year. The influence generated through Shopee's collaboration with business actors also provides a positive impact on the performance of local brands & UMKM businesses. In the future, Shopee will continue to present various innovations and initiatives that provide benefits to our entire ecosystem."

Special promo, endless offers, and Shopee Super Brand Day innovations from brand partners that make it easier for users to access products, also provide exposure and wider reach for brands. In fact, this strategy has generated high enthusiasm and significant transaction growth for local brands and SMEs, especially in the Beauty, Home Living, and Fashion categories.

The advantages and benefits of shopping during the 10.10 campaign, as experienced by users, also have a positive impact on local brand partners Paragon Corp and Somethinc. They feel the extraordinary enthusiasm from users when taking advantage of special promotions during the campaign period, especially with the presence of a 24-hour offer on Super Brand Day on September 27th. Not only that, but even during the peak of the 10.10 Brands Festival campaign, Paragon Corp managed to record a 16-fold increase in transactions compared to regular days through the sale of Wardah, MAKE OVER, Emina, and Kahf products.

In addition, coinciding with the Shopee Super Brand Day Somethinc on October 5th, it became a moment of collaboration in the launch of the latest special products for Shopee users through two new glowing exfoliating serum products. Among them are the Somethinc 5% Mandelic Acid Mild Exfoliating Serum and the 10% Lactic + Glycolic Peeling Serum, which have become favorites among users. During the peak of the 10.10 campaign, Somethinc transactions also increased more than 14 times compared to regular days.

In addition to recording sales in the ongoing 10.10 campaign, the Shopee Export Program also provides opportunities for local brands and SMEs to expand their product reach to international markets and increase export transactions up to 3 times during the peak of 10.10 compared to regular days. One local brand that experienced an increase in export orders during the 10.10 Brands Festival campaign is Kevin Naftali, the owner of a fashion business called Kevas.co Official in Tangerang.

His efforts began in 2011 with knitwear products that were quite different from the men's fashion products that were popular in the market at that time. However, in 2017, Kevin started reading the market and eventually added life wear products to his lineup and joined Shopee to expand his market. One important step in Kevas' journey was also joining the Shopee Export Program in 2019. In the past year, they have successfully exported Kevas products to Southeast Asia and Latin America. Now, 25 percent of Kevas.co's revenue comes from exports with Shopee.