Not only as a complement to appearance, fashion has a more important role than that. Fashion enthusiasts not only pay attention to the comfort or style of the clothes they wear. The selection of each item worn also becomes part of expressing oneself, so fashion also becomes a universal communication tool. Along with the development of the global fashion industry transformation process, fashion trends and styles also undergo development according to the times. However, something different happens with streetwear, which continues to experience increasing popularity until now.

Streetwear is known for its concept that provides space to express oneself through creative designs inspired by various popular cultures. In addition, comfort and functionality are also reasons why many people like this style. As part of the excitement of the Shopee 3.3 Grand Fashion Sale campaign, SIVIA (Musician) and Alfonsus Ivan (Founder of Kanky) shared their views on the development of the Indonesian fashion industry, particularly regarding the increasing popularity of streetwear trends.

Adi Rahardja, Director of Business Growth Shopee Indonesia said, "The ongoing trend in the fashion industry has led to a variety of product variations and clothing styles. This has become a driving factor in the progress of the fashion industry in Indonesia, with the increasing number of local fashion brands offering the best quality to meet the diverse needs of the community," he explained.

He continued, "The increasing interest of the community in fashion products can also be seen on Shopee, where fashion consistently remains one of the favorite categories that always receives high enthusiasm from users. We hope that the presence of the Shopee 3.3 Grand Fashion Sale campaign this time will once again provide style inspiration and motivation for local brands to be more diligent in creating various collections of quality products."

Seeing the demand and need of the community for affordable local sneakers, Alfonsus Ivan finally decided to establish Kanky in 2019, with the spirit of bringing quality local shoe brands. Alfonsus, who has been involved in the fashion business for 23 years as a shoe distributor, focuses on creating fully local products where the materials and production are done by workers in Indonesia.

"According to me, streetwear fashion is one of the styles that supports someone to dress according to their true identity and emphasizes comfort. This is in line with Kanky's vision of wanting to restore the function of shoes to its main concept, which is to protect the feet. However, it cannot be denied that trendy shoe models are also important. Therefore, Kanky now has two types of shoe collections, fashion and sport style, to meet the preferences of different consumers," said Alfonsus.

Since focusing on shifting sales to online platforms, Kanky has always been enthusiastic about participating in various campaigns and programs from Shopee, because Kanky has also experienced a significant increase in orders since joining Shopee. The interactive features and a number of innovations that Shopee offers are very helpful in marketing activities. The main feature that we currently benefit from is Shopee Live, which helps Kanky to offer more interactive services to users. This feature is very useful for fashion brands like Kanky, where consumers need to see products in more detail to help them make decisions while shopping.

He continued, "The latest initiative is in line with Kanky's belief that consumers are the main component in a business, by presenting a program that has the potential to increase consumer trust in Shopee, we believe this will also have a positive impact on brands like Kanky. Thanks to all the support from Shopee, Kanky has successfully experienced a transaction increase of 110% compared to last year." added Alfonsus.

Various routines carried out by women who are familiarly called SIVIA, make her a person who enjoys exploring up-to-date fashion styles, ranging from Girly, Feminine, Boyish styles, to now comfortable in Casual and Streetwear styles. With her various new responsibilities as a mother and wife, SIVIA becomes more creative and adaptive in creating fashion styles to always appear charming according to her roles and needs in every activity.

SIVIA, a musician, said, "Fashion style is one of the best mediums to express my true self. After trying out various different fashion styles since my teenage years, I am now more comfortable exploring Streetwear style with a feminine touch through hijab, as well as incorporating a sporty element from my love for collecting sneakers," she explained. She added, "I want my energy and spirit to be reflected in my appearance. I feel more comfortable with a relaxed yet still elegant look, especially with a mix & match outfit in a Casual - Streetwear style."

"With all the convenience provided so far, it has made Shopee one of the main platforms for fashion enthusiasts to share inspiration and references for the latest fashion styles. In the near future, I want to take advantage of the Shopee 3.3 Grand Fashion Sale campaign to add to my collection of clothes and accessories for performances, broadcasts, endorsements, and hangouts," he said.

\u25cf\tFree Shipping Rp0 All Stores: Enjoy free shipping promo with no minimum purchase throughout the peak campaign day. \u25cf\tGuaranteed 50% Discount: Get an additional 50% discount voucher at 00.00, 12.00, and 20.000 [WIB] during the peak campaign. \u25cf\tFree Fashion Checkout: Users have the opportunity to get selected fashion products worth Rp1 throughout the peak campaign.