Success Story of an Elementary School Teacher Building a Business: From a Small Shop, Now Owning Boarding Houses and Travel

Success Story of an Elementary School Teacher Building a Business: From a Small Shop, Now Owns Boarding Houses and Travel

Dream - As an elementary school teacher who has an entrepreneurial spirit, Putu Desie Pratiwi started her business journey with a small venture called Kesya Mart Grosir.

Success Story of an Elementary School Teacher Building a Business: From a Small Shop, Now Owning Boarding Houses and Travel

With limited capital, the store initially only measured 3x3 square meters. In 2022, the woman often referred to as Desie heard many success stories about the use of TikTok as a platform to increase additional income.

With that encouragement, Desie started trying her luck in the digital world by selling through TikTok.

With diligent content creation and sharing videos about her small store, Desie began to attract the attention of many TikTok users. The number of her followers also started to increase, opening up new opportunities for her business.

"Of course, I am truly touched and grateful for the existence of TikTok. As a former teacher with many responsibilities, I am greatly helped by the additional income I earn through Kesya Mart Grosir. In the past, my income was only enough for my family, but now I can also help others," said Desie.

"Not only creating content about the underwear products it sells, Desie is also actively doing live broadcasts on the platform. This makes the interaction between Desie and her followers closer, even increasing people's interest in visiting Kesya Mart Grosir store located in Buleleng, Bali."

"Rapidly Growing Business"

Thanks to Desie's hard work and dedication, Kesya Mart Grosir store has experienced rapid development. From its initial size of only 3x3 square meters, the store has now expanded to 200 square meters. Desie's achievements do not stop there.

"Secret of Success"

"Now, in addition to helping the surrounding economy by employing dozens of employees, Desie has also expanded her business to other sectors such as boarding houses and travel businesses. When asked about the key to success as an affiliate creator, Desie revealed that her sales must be passionate, she must know the products being sold well, and she must be diligent in going live."

The storm is coming.

However, Desie's business journey was not always smooth. When the TikTok shopping feature was closed in October 2023, Desie felt a significant shock as she had to lay off dozens of employees.

When the strategic partnership between Shop | Tokopedia was announced, Desie welcomed it with joy and hoped that everything would go smoothly and there would be no more closures, so that her business through Kesya Mart Grosir could continue to run.

"Hopefully the migration process of Shop | Tokopedia can run smoothly, so that the closing moment does not happen again. I am grateful to the Indonesian government for paying attention to UMKM actors like me and allowing me to use digital platforms for selling.""

Putu Desie Pratiwi Owner of Kesya Mart Wholesale SME Store

Not only successful in the business field, Desie also has a noble heart. As an animal lover, Desie sets aside her income from selling on TikTok and has built a shelter for stray cats and dogs. Desie's success story is one of many inspirational stories from affiliate creators who use TikTok as a means to develop their businesses while sharing with others and the environment.

THR