The moment was not to be missed by Ykha Amelz, a local artist who collaborated with Lacoste, a French fashion company, when launching a cheerful Ramadan collection. Identical to the adorable designs or illustrations, Ykha Amelz was partnered with Lacoste to present a variety of colorful fashion works in the sacred month and upcoming Eid celebrations.

The following is the translation of the 'Bahasa' text to 'English' while preserving any html tags: "The cheerfulness can be seen from the selection of bright colors applied by Ykha in this collaboration collection. This theme is implemented with the use of contrasting colors such as blue, green, yellow, and red. The collaboration of Ykha Amelz as a local artist with a well-known brand is a form of support for local artists in Indonesia to continue producing works through their golden hands domestically."

Britta Hardiyanti as Marketing Manager of PT. Mitra Adiperkasa Tbk revealed that Lacoste's focus this Ramadan is to support local Indonesian artists. "So, in celebrating Lacoste's Ramadan campaign in Indonesia, this is the first time we collaborate with local artists in creating an illustration related to Ramadan," said Britta recently.

Selain itu, dengan perayaan bulan Ramadan ini, perusahaan yang berasal dari Perancis ini percaya bahwa Ykha dapat menyalurkan esensi bulan suci melalui desain yang penuh keceriaan, positif, dan dapat merepresentasikan budaya Ramadan dengan khas Indonesia. "Untuk karyaku di sini menggambarkan lebih ke sebuah kepuasaan inner child aku ditambah frustasi orang dewasa," kata Ykha secara terpisah melalui akun Instagram @ykhaamelz.

The collaboration collection of Ykha Amelz and Lacoste can be seen at ten stores including Pondok Indah Mall 2, Grand Indonesia, Kota Kasablanka, Plaza Senayan, Senayan City Jakarta from March 19th to April 14th, 2024. For locations outside Jakarta, this collection can be monitored at Tunjungan Plaza Surabaya, Paris Van Java Bandung, Pakuwon Mall Yogyakarta, Delipark Mall Medan, and Trans Studio Mall Makasar. Report: Delia Siti Salsabilla.