5 Kontroversi Zara yang Bikin Heboh, Bukan Hanya Foto Fashion Berlatar 'Gaza'

"5 Controversies of Zara that Made a Stir, Not Only Fashion Photos with 'Gaza' Background."

5 Kontroversi Zara yang Bikin Heboh, Bukan Hanya Foto Fashion Berlatar 'Gaza'

Dream - Zara is synonymous with easy-to-wear outfits for children that have simple and timeless designs. It is a Spanish fashion line famous for its fast fashion concept.

Fast fashion is an approach in the clothing industry that emphasizes fast production and a quick cycle of collection changes. Zara is known for its ability to quickly respond to fashion trends and bring new products to their store shelves in a short period of time.

Behind this, Zara's rapid development in many countries is also accompanied by controversy. Making this favorite brand of Gen Z often receive a lot of harsh criticism.

Recently, Zara has been bombarded with negative comments for being perceived as supporting genocide in Palestine through the 'Zara Atelier' advertising campaign. There is a post featuring a mannequin covered in white fabric. The mannequin appears to be carried by a model who is the face of this campaign, Kristen McMenamy. Kristen stands in front of a wooden box that resembles a coffin. Surrounding her are props such as ruins of concrete debris and wooden boxes. This visualization is very similar to the current situation experienced by the Palestinian people due to Israeli attacks.

"Not only that, but there are also several other major controversies related to this one big brand. There are several other major controversies from Zara that you might not know. What are they?"

1. Labor Exploitation Accusations

"In 2011, Zara faced criticism for alleged labor exploitation. In Brazil, authorities found unacceptable working conditions experienced by clothing makers in Zara factories."

The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "The workers are treated like slaves, forced to work hard for hours in an unsafe environment. In fact, they only receive a small wage for their work."

2. Dangerous Chemicals in Clothing

"In the following year, Greenpeace, an organization that opposes environmental destruction, conducted a research."

From their research, it was revealed the presence of hazardous chemicals in the clothing production of famous fashion brands, including Zara. In response to this, Zara is committed to eliminating these toxic substances from its production process. Nonetheless, this incident highlights the lack of transparency and responsibility in the fast fashion industry.

3. Offensive Clothing Design

Two years later, in 2014, Zara faced criticism again for selling children's shirts that resembled prison uniforms.

Blue and white striped shirt with yellow star on the chest has triggered anger from various parties. This incident is also considered as a disrespectful behavior towards the Holocaust, a genocide carried out by the Nazi regime in Germany during World War II. Due to this matter, Zara issued an apology and withdrew the product from its stores.

4. Accusations of Plagiarism

Zara is known to have been repeatedly accused of plagiarizing designs from independent artists and emerging fashion labels.

In 2016, this brand was sued by several designers who claimed that Zara had copied their unique designs and produced them on a mass scale, even at a lower price. Additionally, this fashion brand has faced criticism for exploiting smaller creators and profiting from their work without permission or compensation.

5. Racism

In 2017, Zara received accusations of racism by customers and former employees. Buyers reported that they were targeted with discrimination based on their race or ethnicity.

As a result of this incident, Zara is facing legal demands and public condemnation. This fashion brand promises to enhance training for employees and change their policies to prevent such incidents from happening again. Report by Marha Adani Putri/ Source: DNA India.com

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