![Zara Akhirnya Hapus Kampanye The Jacket yang Dihujat Publik dan Beri Klarifikasi](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2023/12/13/1702439635902-ib44m.jpeg)
![Zara Akhirnya Hapus Kampanye The Jacket yang Dihujat Publik dan Beri Klarifikasi](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2023/12/13/1702439635902-ib44m.jpeg)
Dream - Spanish clothing retail brand, Zara, has faced public criticism after releasing its latest advertising campaign. The campaign depicts images resembling the conditions of genocide in Gaza, Palestine. It even features props in the form of statues with missing body parts. Models casually pose in the background of dusty ruins. The campaign, themed 'The Jacket', has gained even more attention for showcasing bodies wrapped in white shroud-like cloth, which is synonymous with Islamic burials.
Netizens also strongly criticized this brand. After being bombarded with various criticisms and harsh comments for approximately two days, Zara provided clarification through Instagram @zara.
After receiving harsh criticism from the public, Zara realizes the importance of clarification after being boycotted for 1 day.
In the post on their official Instagram account, Zara explained that the advertisement campaign was actually planned since July and photographed in September.
"The campaign, conceptualized in July and photographed in September, depicts photos of unfinished statues in a sculptor's studio and is created with the sole purpose of showcasing handmade clothing in an artistic manner," the photo posted by Zara on the official Instagram account @zara read. According to Zara's statement, the photos were made with an aesthetic concept. Created in a sculptor's studio."
Statement on Instagram @zara.
Zara regrets after many parties gave harsh criticism for being considered inhumane in creating a photo concept that depicted a heartbreaking condition in Gaza for commercial fashion reasons. The clarification did not immediately quell the condemnation. Thousands of harsh comments from netizens continued to emerge on Zara's Instagram, even though The Jacket campaign photo has been deleted.
"This is nonsense! You know from concept brainstorming to PUBLICATION DAY and you do it to create public outrage so that the brand becomes the center of attention - 'unfortunately, some of our customers feel offended..," commented account @itsjaypalfrey in response to Zara's clarification.. Dream.co.id is available on WhatsApp Channel, follow to know the latest information in this link https:\/\/bit.ly\/DreamcoidWAChannel."
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