"Seeing these different preferences, the 12.12 Birthday Sale presents various themed days during the campaign period. It is known that there are several themed days that recorded the highest shopping activities during the previous Shopee 12.12 Birthday Sale campaign. Among them are Gajian Sale, Super Beauty Day, Year-End Bonus 12 M Day, Fashion Day, and Shopee Video Day."

"Apparently, not only fulfilling users' needs, the presence of different themes every day is also an effort to provide a stage for local brands and SMEs to highlight their products to the maximum. Thematic days with high shopping activities are in line with the two categories of local brands and SMEs that are still favored by users, local products sold in the fashion category have increased up to 6 times and the beauty category has increased more than 8 times at the peak of the campaign."

The interest also drives local brands and SMEs to continue innovating using technology to respond to every individual preference. The revolving fashion trend also becomes the spirit for the nation's youth to continue creating. Jeans, watches, and shirts are three products that are highly sought after by users in the fashion category. On the other hand, local beauty products such as perfume, lip cream, and moisturizer are increasingly showing their superiority.

Monica Vionna, Head of Marketing Growth Shopee Indonesia said, "Since our inception in the community, the 12.12 Birthday Sale campaign has been our effort to show appreciation for the support of the entire ecosystem that has synergized to continue growing and developing together with Shopee. It is not just a celebration of age, but we also optimize this special momentum to create consistent positive impact."

"Along with our mission to continuously improve the quality of life for all users, we are delighted that the 12.12 Birthday Sale each year can always provide more benefits to each ecosystem. This year, we have witnessed how local brands and SMEs have experienced growth with increasing enthusiasm from users towards local products, completeness and attractive range of offers that provide maximum benefits for buyers, and the latest features that provide creative space for content creators to expand their reach," he added.

With various innovations and a series of excitement presented in the 12.12 campaign yesterday, not only meeting the needs of users, Shopee also creates a significant influence for local brands and SMEs. Through support to strengthen the potential of local brands & SMEs, on the peak day of the 12.12 Birthday Sale campaign, there was a recorded increase in transactions of local products up to 10 times compared to ordinary days.

"Shopee is very grateful for the contributions and positive collaborations that have been created by the entire ecosystem throughout the year 2023. Closing the year with an outstanding record is expected to be a boost and motivation for Shopee to always provide opportunities, support, and innovation that can benefit the entire Indonesian community," said Monica. Come on, download the Shopee application for free on the App Store or Google Play Store now. Don't forget to also activate ShopeePay for a more convenient and practical shopping experience."