The 'Bahasa' text translated to 'English' while preserving any html tags is: "The Shopee Super Awards 2023 event is being held again. As it is known, the award is given to parties and figures who have contributed to the development of the digital economy along with Shopee technology in the past year, including local MSMEs. Local MSMEs are considered to play an important role as the driving force of Indonesia's economy. Therefore, it is not surprising that several categories in the Shopee Super Awards 2023 are specifically intended for MSME players who have made a positive impact through the Indonesian e-commerce ecosystem."

One of the successful MSMEs that won an award at the Shopee Super Awards 2023 is Triana Saptiaji, the owner of Azella Collections MSME. Triana successfully won an award in the Super Livestreamer MSME category, thanks to her diligence in using the live streaming feature and successfully selling thousands of products in one day.

"I have been using Shopee since 2015, but back then it was only for shopping, and at that time I still had an online convection business. My wife said, the era is getting more advanced, more modern, so everything is digital, so we have to move forward. In addition, as a small SME, we need something that can have a fast capital turnover, and finally I opened Azella Collections on Shopee. Thank God, I am very grateful for that decision," said Triana."

Pandemic COVID-19 has become a turning point in Triana's business journey. This native of Tasikmalaya relies on the live streaming feature on Shopee to develop his batik business. The results are quite impressive. Azella Collections managed to sell up to 1,500 products during the twin campaign. "It's the digital era, as UMKM players, we have to learn in order to grow. Finally, I learned about the features on Shopee, including live streaming. I can go live for up to 7 sessions in a day. Alhamdulillah, I managed to reach hundreds of millions in a day during the 12.12 campaign," he said.

Thanks to her growing business, Triana has successfully realized her dream of creating job opportunities for 100 employees. Furthermore, she continues to strive to fulfill her mission of making a positive impact on her region by reducing unemployment rates in Kawalu, Tasikmalaya, West Java. This success story has become an inspiration for other micro, small, and medium enterprises (UMKM) entrepreneurs. It also provides evidence that utilizing innovative features in e-commerce platforms can bring significant success and business growth.