"For some people, online business conducted through e-commerce is a way to open up livelihoods and blessings. In fact, the presence of this online platform is considered very helpful in marketing various products owned by entrepreneurs, especially local MSME activists. This is also felt by a Bogor-based MSME named Patris. The business initiated by a man named Ricco Antonius has earned a fortune from selling shoes through online business. So, what is the story of the business journey undertaken by Ricco until it can go global like it is today?"

Starting a shoe business during a pandemic, it turns out that the sales of Patris Official store have actually grown rapidly and successfully grown in less than a year. Patris, was once faced with a dilemma when deciding to establish a shoe business at a time when people had to stay at home due to lockdown policies.

The translation is: "Patris's journey in Shopee has grown rapidly over the past three years. They started as a Star Seller and were able to rise to the Star+ Seller category in less than three months. Not only that, Patris even managed to achieve the 'Mall' category, which is the highest category for sellers on Shopee, in less than a year. This success is certainly driven by consistent sales, high store ratings, and quick responses to buyer inquiries."

Although currently Patris is more focused on the local market through Shopee, they have plans to be more active in exploring export markets to other countries in the future. The Shopee Export Program brings great benefits to Patris. They only need to send orders to the Shopee export warehouse without having to worry about permits and taxes. This allows Patris to focus on what they do best, which is creating high-quality women's shoes and meeting their customers' needs.

Through their dedication, Patris is an example of success in how digital platforms can be an ideal partner for sellers who want to develop their businesses online, both in local and international markets. From Patris' story of being able to penetrate the global market, there is hope that other SMEs can also follow a similar path. This is also being pursued by President Joko Widodo by forming the Export Enhancement Task Force that focuses on SMEs in Indonesia.