Along with the development of the digital era, there are also more people looking for different shopping experiences. If we look at the consumer behavior trend this year, it can be said that shopping through video features and live streaming has become one of the trends favored by many consumers. Besides being able to see for themselves the original form of the product, potential consumers can also get reviews and ask directly to the sellers.

Shopee Video becomes one of the creative spaces for MSMEs and local brands to provide information and entertainment about their products through interesting short video content. In the 12.12 Birthday Sale, there was a surge of enthusiasm from users in utilizing this feature, where at the peak of the campaign to increase orders through Shopee Video, it reached 45 times the usual days.

In this year's 12.12 Birthday Sale campaign, the Shopee Live session has attracted a lot of attention, with a recorded increase in transactions of more than 49 times on the peak of 12.12. This high enthusiasm opens up greater opportunities for local businesses to improve performance and sales. The interactions provided, the excitement in promoting a product, and the ease of answering potential buyers' questions are three of the many advantages offered by Shopee Live.

Seeing the high shopping activity in the midst of the momentum of welcoming the end of the year, this period can be a space to bring greater opportunities and opportunities. Through its iconic 12.12 Birthday Sale campaign, the excitement of offers on Shopee Live & Shopee Video becomes part of the lively series of 8 years of Shopee operating. The interactions and excitement brought through the attractive shopping experience have attracted users' attention, and the peak of the 12.12 Birthday Sale campaign has recorded an increase in transactions of local products up to 10 times compared to ordinary days.

Monica Vionna, Head of Marketing Growth Shopee Indonesia said, "Since its inception in the community, the 12.12 Birthday Sale campaign is our effort to show appreciation for the support of the entire ecosystem that has collaborated to continue growing and developing together with Shopee. It is not just a celebration of age, but we optimize this special moment to create consistent positive impact."

"Along with our mission to continuously improve the quality of life for all users, we are delighted that the 12.12 Birthday Sale can always provide more benefits to each ecosystem every year. This year, we have witnessed how local brand businesses and micro, small, and medium enterprises (UMKM) have experienced growth with the increasing enthusiasm of users towards local products, the completeness and range of attractive offers that provide maximum benefits for buyers, and the latest features that provide creative space for content creators to expand their reach," he continued.

Come on, download the Shopee app now so you can enjoy various fun experiences while shopping. You can simply download it for free on the App Store or Google Play Store. Don't forget to also activate ShopeePay for a more convenient and practical shopping experience.