Survei: Gen Z Lebih Suka Belanja Pakaian Formal Dibanding Milenial

Survei: Gen Z Lebih Banyak Belanja Pakaian Formal Dibanding Milenial

Survey: Gen Z Spends More on Formal Clothing Compared to Millennials

Dream - The fashion world in Indonesia has experienced a significant increase in recent years. This is in line with the increasing awareness of fashion among Indonesian society. They follow fashion developments, especially through social media and online platforms. This creates a higher demand for the latest fashion products and styles that are in line with global trends.

Survei: Gen Z Lebih Suka Belanja Pakaian Formal Dibanding Milenial

No wonder fashion products always dominate in online shopping transactions. According to Jakpat's report for the first semester of 2022, fashion product purchases reached 33%. Despite experiencing a decline earlier this year, around 26%, fashion product purchases still occupy the top rank.

"Survey Result"

The survey results show that 88% of respondents, especially from the Generation Y (Millennials) and Generation Z, have purchased fashion products, and about 79% of them intend to shop for fashion this year. More than 90% of buyers of these fashion products admit to having casual clothing (such as t-shirts, shirts, skirts, and pants) as their new items. Other frequently purchased products include footwear and fashion accessories, with percentages of approximately 75% and 57% respectively.

"It appears that more Gen Z are interested in retro or vintage fashion products compared to Gen Y. This is in line with the high awareness of environmental issues among Gen Z, so they are starting to consider the slow fashion culture with the hope of reducing fashion industry waste."

According to the written statement received by Dream, Head of Research Jakpat, Aska Primardi, said.

From the perspective of fashion product buyers, it appears that men are more inclined to purchase formal clothing (59%), while women tend to buy more items such as bags or suitcases (46%) compared to formal clothing (33%). In terms of generations, more Millennials buy sportswear (43%) compared to Generation Z (36%). Conversely, formal clothing is more appealing to Generation Z (55%) compared to Generation Y (49%).

"The majority of Generation Z buys fashion products with the aim of keeping their appearance always in line with the latest trends. Meanwhile, the majority of Generation Y shop for clothes with the aim of meeting their own and their family's clothing needs, especially in the context of sports, so the influence of trends is not too dominant."

The translation of the text "kata Aska" from Bahasa to English while preserving any HTML tags is "word Aska".

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