The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: This brand sells shemagh, also known as ghutrah or keffiyeh depending on the Middle Eastern region it originates from. This traditional head covering is often worn by men in the Middle Eastern region, especially in countries like Saudi Arabia, Jordan, Palestine, and neighboring countries. Shemagh is made of lightweight fabric and usually has checkered or striped patterns, although there are also plain ones.

The following 'Bahasa' text has been translated to 'English' while preserving any html tags: "This head cover is functional and also reflects cultural values. In hot climates like the Middle East, the shemagh protects the head and neck from the scorching sun and dust. Additionally, the shemagh is also used as a face cover to protect against dusty winds or even as a towel to absorb sweat. In cold weather, the shemagh can be used to retain heat and keep the body warm."

In addition, this company also sells various types of underwear, including singlets collection, as well as perfume line. In the previous Saudi advertisement, Messi was seen highlighting various extensive tourism offers in Saudi Arabia. Source: The National News.