"Seeing the enthusiasm of cooking enthusiasts in Indonesia who are passionate about cooking, Toshiba, a well-known and trusted electronic brand in Indonesia, officially launched its latest line of products for cooking appliances (small cooking appliances). Carrying the theme "Next Living Harmony," Toshiba, through its 11 latest products consisting of four categories, namely rice cooker, airfryer, microwave, and induction cooker, is committed to supporting Indonesian families in creating delicious dishes with authentic flavors."

"\u201cWe realize that to create a delicious dish, various supporting elements are needed, one of which is cooking equipment,\u201d said Jack Ding, President Director of Toshiba Lifestyle Indonesia in his written statement on Wednesday, March 13, 2024. The presence of Toshiba with its latest range of products such as rice cookers, air fryers, microwaves, and induction cookers, continued Jack Ding, is a form of Toshiba's commitment as a tool for cooking healthy and delicious meals that can be enjoyed during special moments with family."

The first product, there are two types of rice cookers offered by Toshiba, namely a digital rice cooker with a pot thickness of 4mm, making it the thickest pot rice cooker available on the market today. In addition to durability, this pot thickness affects the level of heating efficiency where with this pot, it is able to cook rice evenly and quickly. The next variant is a rice cooker with Induction Heating technology that produces more even and faster heat.

The second product is an air fryer with precise heating technology. By using the Toshiba air fryer, consumers can cook their favorite foods with even and perfect levels of doneness. Next, there is a microwave product that is one of Toshiba's steps in becoming an electronic brand and participating in environmentally friendly actions. Despite having a low power of 450 watts, consumers don't need to worry about the quality of the cooked food.