Unilever Indonesia through the Sunsilk, Citra, and Glow & Lovely brands, in collaboration with the Ministry of Religious Affairs of the Republic of Indonesia, has successfully held the #AksiCantik event. This event itself is an initiative to support the empowerment of adolescent girls in Indonesia, so that they can participate in spreading acts of kindness in their daily lives. Starting from helping others, maintaining environmental cleanliness, to increasing self-confidence.

"Previously, the event which is part of the Santri Berseri (Radiant, Healthy, and Confident Students) activities has been held in 9 different cities in Indonesia for female students. The highlight, #AksiCantik, was held at Istiqlal Mosque, Jakarta, and was attended by a number of female students, the Grand Imam of Istiqlal Mosque Prof. Dr. KH. Nasaruddin Umar, MA, Ustadz Erick Yusuf, and Febby Rastanty. With the presence of this event, Unilever Indonesia is committed to continue supporting the Indonesian community, including running various educational and entrepreneurship programs. "

Regardless of technological advancements and digitization, it turns out that many high school students are still confused about what they want to become and what field they want to work in. Despite having access to the internet, which should make it easier for them to search for any information, there are still many students who need guidance, activities, and information that can provide motivation and experiences related to the utilization of digital technology in various aspects such as business, creativity, and the importance of education.

In relation to that, it is important to hold an event that can inspire teenage girls about what they can do for their future. Putri Paramita, Beauty & Wellbeing Indonesia Marketing Lead, Unilever Indonesia stated, "We see the importance of support to empower teenage girls in Indonesia, especially female Islamic boarding school students, reflected in the challenges and opportunities faced by the younger generation in facing an increasingly complex and dynamic future."

"Para santri putri, as part of a potential group of young women, need to be prepared with knowledge and skills relevant to the needs of the present time, including understanding of digital technology, creativity, entrepreneurship, and understanding the importance of education," she continued. "The support given to them will help ensure that they are ready to face the challenges and opportunities in the future, and become positive agents of change in society and this nation," added Putri.

Unilever Indonesia believes that the presence of this program is able to provide support and guidance to students so that they can achieve a brighter future and overcome challenges in determining their career paths. Interestingly, in this #AksiCantik, one of Unilever's brands, Sunsilk, raises the Womenpreneur theme which focuses on introducing digital business. This discussion itself covers understanding the opportunities and challenges in digital business for women, as well as the initial steps to start the business.

Imam Besar Masjid Istiqlal Prof. Dr. KH. Nasaruddin Umar, MA said,

The initiative of Unilever Indonesia through the #AksiCantik program apparently does not just stop there. Because, there are various other empowerment programs that are also aimed at improving the quality and value of women in Indonesia. Starting from Sunsilk, which encourages women to reach their dreams and develop their potential. Then, there is the Bintang Beasiswa Glow & Lovely program which provides assistance to hundreds of young girls to continue their education, opening doors for them towards a brighter and sustainable future.

Not to be missed, there is a program called Tangan-tangan Cantik Citra that aims to inspire creative ideas in building business opportunities through various handicrafts. "The good deeds done today are investments for a better future. Let's continue to empower Indonesian women to illuminate their own steps, because goodness knows no boundaries and our commitment to empowerment should not stop at one place," Putri concluded.