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Dream - Managing a culinary business until half a century old is not an easy matter. Not all restaurant or eatery managers can survive until the age of 50. It takes consistency and business strategy to make it last long.
"Sarirasa Group, which will celebrate its 50th anniversary in July, continues to be creative in designing the company's business strategy. Not only focusing on the food menu, the company also pays attention to the comfort factor that will make loyal visitors come. Maintaining the commitment to provide dishes from the diversity of Indonesian culture, Sarirasa Group has implemented a new strategy by creating a dining area that will pamper customers."
The new strategy is implemented by presenting Sarirasa Catering and Bale Nusa. Not only limited to comfort, this dining concept also supports the company's dedication in respecting and promoting Indonesian culture.
Sarirasa Catering is present to serve food needs outside of restaurants, especially during events or major celebrations such as Eid al-Fitr, Christmas, and Chinese New Year. With the spirit of 'sharing', Sarirasa Catering brings the tradition of eating together and exchanging food gifts to strengthen social and family bonds.
Head of Marketing Sarirasa Group, Lavinia Siswadi, in a press conference in Jakarta, Wednesday, April 24, 2024 explained the main services offered by Sarirasa Catering that can be enjoyed starting from in-house catering, outside catering, large order services, to gifts that reflect the diversity and culture of Indonesia.
While the concept of Balenusa is a versatile venue owned by Sarirasa Group that can be used for various social and cultural events. This place has rooms that can be used for all kinds of events, ranging from company meetings to wedding parties.
Located in the Pakubuwono area, South Jakarta, Bale Nusa has facilities for cultural activities, such as traditional dance rehearsals and puppet shows, so that visitors to Bale Nusa have a different experience. "For standing capacity, Bale Nusa can accommodate up to 200 pax because actually there is still space outside that can be used," said Lavinia.
"Lavinia also explained that Bale Nusa can be used as a flexible venue for various event needs. Bale Nusa has private rooms that can be used for casual dinners. Meanwhile, the pendopo with indoor and outdoor areas is suitable for workshops, weddings, or meetings."
"Do not worry, for those of you who want to rent Bale Nusa as your event venue, you will get complete facilities such as decorations and business presentation equipment, so you don't need to bother bringing other equipment. Report: Mutiara Rachmah"
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